Applied Analysis Announces Management Promotions and Returning Team Member

Experienced Personnel Elevated to Seniority Positions as the Firm Celebrates its 25th Anniversary

Applied Analysis, a leading advisory services firm, announced today that the company promoted two of its Project Managers to Senior Managers as they continue to take on greater management, strategy and client responsibilities within the firm. Additionally, two Senior Analysts have been promoted to Project Manager roles as they expand project-specific responsibilities and train the firm’s team of analysts. Promotions were earned by the following:

§ Brian Haynes, Senior Manager: Brian Haynes has been with Applied Analysis for more than seven years and has taken the lead on a wide range of client and management responsibilities. Assignments of note include his lead staff position on behalf of the Las Vegas Stadium Authority that supports its board and oversight of the $ 2.0 billion Allegiant Stadium. Haynes also has led a number of economic and financial analyzes, including those on behalf of the Regional Transportation Commission of Southern Nevada and the Las Vegas Convention and Visitors Authority. In addition, Haynes continues to maintain internal strategy and training responsibilities. In his current role, Haynes leverages his 16-year journalism career for newspapers across the United States, including more than a decade at the Las Vegas Review-Journal. He earned his Bachelor of Arts degree from Indiana University.

§ Melanie Swick, Senior Manager: Melanie Swick started with Applied Analysis in early 2015 and had a fast-tracked career trajectory given her strong technical abilities, management responsibilities and client relationships. Swick maintains a number of notable project-specific responsibilities, including her lead role on the management staffing of the Regional Transportation Commission of Southern Nevada’s Transportation Resource Advisory Committee. Previously, she played a key role in Southern Nevada’s Tourism Infrastructure Committee that ultimately led to the development of Allegiant Stadium. Swick also leads the firm’s commercial real estate research and reporting efforts in addition to Applied Analysis’ primary research projects. Swick is a key contributor to the firm’s analytics, reporting and presentations, and she continues to develop the balance of the team. Swick earned her Bachelor of Science degree in Mathematics from the University of Nevada, Las Vegas.

§ Rebeca Ibarra, Project Manager: Rebeca Ibarra started with the firm in early 2020 and quickly rose to a key management role. Ibarra leads a number of efforts on behalf of the firm, including management and oversight of Southern Nevada’s grant application preparation under the Economic Development Administration’s Build Back Better Regional Challenge. Ibarra has also developed expertise in a number of the firm’s focus areas, including mining, transportation, education, non-profits and public revenue systems. Ibarra earned her Master’s in Business Administration at the University of Nevada, Las Vegas, where she also completed a bachelor’s and master’s program in biology and biochemistry, respectively.

§ Jonathan Birds, Project Manager: Jonathan Birds joined Applied Analysis in late 2017 and has taken on a number of initiatives on behalf of the firm. Birds has management responsibilities for the firm’s litigation support practice and has assisted in the preparation of dozens of expert witness analyzes. Birds also led the effort for a national economic impact analysis for a major cable television, high-speed internet and telephone provider spanning more than 25 markets in 14 states. Birds has also led a number of studies focusing on real estate, housing, hospitality and infrastructure. Birds is a doctoral candidate in Public Affairs at the University of Nevada, Las Vegas. Previously, he earned a Master of Arts and Bachelor of Arts, both in Criminal Justice.

“The advancement of our management team is a direct reflection of their abilities and commitment to our clients. Each of them has demonstrated not only their technical skills, but they also play key roles in the firm’s management, training programs and strategic direction, ”Applied Analysis Principal Brian Gordon said.

In addition to the recent promotions, Applied Analysis has expanded its team with the latest addition:

§ Alyson Bettelman, Director of Dispute Analysis: Alyson Bettelman was previously part of the Applied Analysis team from 2008 to 2015, where she ascended to a director role in the firm. She joined MGM Resorts as a Senior Executive Associate to the Office of the President. Bettelman has rejoined the Applied Analysis team to provide technical assistance, guidance and oversight of the firm’s litigation support services and dispute analysis group. Prior to initially joining the firm, Bettelman worked for PWC’s dispute analysis group for nearly five years. Bettelman earned a Bachelor of Science degree in Accounting from The Ohio State University Fisher College of Business and has been a Certified Public Accountant and Accredited in Business Valuations.

Gordon also noted, “As our firm embarks on our 25th year of providing quality research, analysis and reporting on behalf of our clients, we are excited to welcome Alyson back to our team. We look forward to continuing to expand the team with the best and the brightest to further support our clients. Our team members remain our most critical asset. ”

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Applied Analysis is a Nevada-based advisory services firm providing a wide range of consultation services for public and private entities. The company utilizes extensive experience in economics, real estate and finance to provide a wide range of services, including economic analysis, financial analysis services, hospitality and gaming consulting, information technology solutions, litigation support and expert analysis, market analysis, consumer sentiment analysis, and public policy analysis. Applied Analysis is located at 6385 S. Rainbow Blvd., Suite 105, in Las Vegas, Nevada, and can be reached at 702-967-3333. The firm’s website can be accessed at

Other Applied Analysis companies include: (1) Discovery Nevada, an independent primary market research firm specializing in consumer sentiment analysis, intercept surveys, focus groups, web-based research and telephonic surveys (see; (2), a comprehensive data tracking and information reporting web application (see; and (3) SalesTraq, a web-based residential research solution that provides information on new home communities, access to over 28,000 floor plans and other market data (see

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