Fresh image with China’s Auto Valley in New Peugeot model debuts

On May 16, 1991bearing the national mission of developing the automobile industry, the WHDZ officially broke ground Wuhan’s Zhuankou. The vast deserted land has been a long time for sleeping to wake up to, and the dream building China’s automobile capital set sail.

After more than 30 years of development, the WHDZ has transformed a city into a project, and the annual output of automobiles has ballooned from 1,000 to one million, an increase of nearly 1,000 times of automobile manufacturing industry in china.

With more than 500 square kilometers, it has attracted 9 vehicle enterprises, 13 vehicle factories that have been built or are under construction, and more than 500 world-famous parts supporting enterprises such as the United States, Britain, Japan, Germany and France. State-owned auto enterprises, new comers and emerging forces develop together in the WHDZ, one of the region’s most competitive auto districts and counties. Chinaand the reputation of WHDZ gains China’s Auto Valley.

In October 2002Dongfeng Company with a joint venture contract France’s PSA Peugeot Citroen Group in the Great Hall of the People Beijing. As an important part of the contract, the Peugeot brand made a comeback to the Chinese market by establishing Peugeot. Over the years, Peugeot 206, 307, 408 and other models have entered many families, making Peugeot one of the mainstream joint venture automobile brands China.

In particular, the Peugeot 408 has been upgraded and modified several times since its launch, with a cumulative sales volume of approximately 600,000 units in 12 years, including approximately 8,000 units exported overseas. In 2015, the 408 was thrown into the spotlight, with annual sales exceeding 100,000 units and becoming the star model of DPCA and Peugeot.

The automobile market is always changing fast. DPCA and Peugeot have posted steady rises amid competition. In October 2020, DPCA launched a project and a campaign at the DPCA Automotive Cultural Festival. The project upgrades DPCA’s mid-term business strategy to include more localized products, more accurate marketing, more reliable services and more efficient operations. The customer-focused campaign seeks to offer more quality services throughout the car purchase and use experience.

These efforts have brought about changes. In 2021, Peugeot got a refresh with a new brand strategy to compete in the Chinese passenger car market again. Peugeot sold 51,000 vehicles in 2021, a year-on-year increase of 74 percent.

The DPCA takes the customer forward as a focus and keeps pressing ahead with innovation, which is also a solid step down the road to helping the WHDZ build. China’s Auto Valley and a world-class automobile industry cluster.

To make products more localized, half a year ago, Dongfeng Citroen Launched the Versailles C5 X, which became a market hit immediately. Now the new 408 has gone global China’s A bright future with Auto Valley.

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Caption: New Peugeot 408



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