Hellertown at Shoppes at the new Starbucks and forthcoming Advanced Auto Parts store to open the retail chain

The Shoppes at Hellertown continues to rack up retail tenants.

At the shopping center, at Main Street and Polk Valley Road, welcomed a Starbucks cafe in April, around the same time as a commercial property for the upcoming Advanced Auto Parts store.

Now, join another chain’s unveiled plans to join the center’s retail lineup.

Good Guy Vapes, offering electronic cigarettes, e-liquids, vaping accessories and more, as listed “coming soon” to 11 Main St., a space that housed T-Mobile.

According to Ayon Codner, commercial and residential realtor with Keller Williams Real Estate, which handles leasing at Shoppes in Hellertown, the new Good Guy Vapes store is expected to open in the next couple months.

It will be operated by franchise owner Bess Woodcox, who opened Northampton County’s first Good Guy Vapes store at 2020 at 1525 Easton Ave., Unit A., in Bethlehem.

Good Guy Vapes, which has a warehouse in Tannersville and another regional store in Phillipsburg, has more than 30 retail locations in six states, according to The Business’ online store locator.

In Bethlehem, customers can shop more than 200 e-liquid flavors, including about 100 nicotine salt flavors such as apple cinnamon, blueberry granola, cotton candy, honeydew melon, lemon tart, mango, mint, peach pear and strawberry lemonade.

“Our mission is simple: to provide the highest quality vape products with the best possible price and customer service worthy of our name,” a message on the business’ website reads. “… We really scour the globe for the best stuff and bring it to our shops and on to our website.”

Business Buzz

Business Buzz


The Lehigh Valley business person for The Daily Update.

The Bethlehem store features about 70 different e-liquid brands, including popular selections such as Blossom, Cloud Thieves, Dinner Lady, Juice Head, and more. Salt-E, Naked 100, Pacha Mama, Phillip Rocke, SaltBae50 and Yogi. Some varieties, including 7Daze’s apple, grape, guava and watermelon, are available iced.

“If you want the flavor, we can get it for you in a few days,” Woodcox said shortly after the store’s opening.

Along with e-cigs, battery-operated devices that people use to inhale vapor created by heating e-liquids atomizers, Good Guy Vapes sells vape pods and starter kits, atomizers, coils, glass water pipes and bowls, rolling papers and accessories as lighters, pipe cleaners and personal air filters.

The Bethlehem shop also contains carries products such as the hemp-derived cannabidiol or CBD. This non-psychoactive cannabis compound is touted as a health and wellness aide that helps relieve anxiety, stress, muscle pain and more.

In Hellertown, Good Guy Vapes will join a dozen other Shoppes at Hellertown Tenants, including True Value, Dollar General, Dolce Patisserie and DiMaio’s Family Ristorante & Pizzeria.

Advance Auto Parts, an automotive aftermarket parts provider that serves professional installers and do-it-yourself customers, is planning to open a retail location in August, a company spokesperson said. The new location will occupy a roughly 7,500-square-foot space that was housed in a National Auto Store, which closed in Spring 2021.

Hellertown spaces at Three Shoppes, totaling more than 11,000 square feet, available for lease.

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