US Open Helps Cadillac Capture Most Auto-Ad Impressions

Cadillac retakes the top spot in iSpot.tv’s ranking of the most-viewed auto ads with its ongoing “Lead the Charge” campaign, thanks in part to the 2022 US Open Golf Championship.

The golf tournament has delivered more than 60 million of the 219 million impressions it received for the week, which cost Cadillac an estimated $ 539,000 to air. The NHL playoffs received another 14.7 million impressions, an additional estimated national spend of just over $ 200,000.

According to iSpot’s Ace Metrix Survey data, the “Charge” ad also scored with the best viewers. It had the best overall persuasion score of 6.9% above industry norms, as well as 90% and 88% of the best brand and product match group, respectively (meaning that the percentage of viewers who remembered it was a Cadillac ad and about Viewing it after the Lyric model).

Chevrolet’s “Work Remote,” meanwhile, slipped on a second-to-the-list, skipping golf and hockey-focused viewpoint to baseball and news.

Honda’s “Brand New Spark” fell from third to fifth on the weekly list. It was the only other auto ad focused on the NHL playoffs.

Finally, Dodge’s “We Only Do Power” maintained its number. 4 position, while Jeep returned to the list with its “Jurassic World Dominion: Dinosaurs in Our World” cross-promotional spot.

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Cadillac: Lead the Charge

Impressions: 219,605,257

Interruption Rate: 2.60%

Attention Index: 100

Est. TV Spend: $ 1,603,306

Chevrolet: Work Remote

Impressions: 192,927,419

Interruption Rate: 2.35%

Attention Index: 100

Est. TV Spend: $ 1,130,845

Jeep: Jurassic World Dominion: Dinosaurs in Our World

Impressions: 189,137,756

Interruption Rate: 2.83%

Attention Index: 97

Est. TV Spend: $ 1,381,138

Dodge: We Only Do Power

Impressions: 171,104,917

Interruption Rate: 2.11%

Attention Index: 97

Est. TV Spend: $ 914,318

Honda: Brand New Spark

Impressions: 164,471,628

Interruption Rate: 3.16%

Attention Index: 84

Est. TV Spend: $ 1,484,617

Data provided by iSpot.tvTV Ad Measurement for Disruptive Brands

* Ace Metrix auto industry norms data measured over the last 90 days.

TV Impressions – Total TV ad impressions delivered for the brand or spot.

Interruption Rate – The rate at which the audience is present at the beginning with your ad disengages before it ends.

Attention Index – A comparison of your specific media placement against your ad’s interruption rate. The Attention Index is a scale of 0 to 200, where 100 is the average and means your ad is expected to perform.

Est. National TV Spend – The brand’s spots for TV airings on Amount spent.

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